The title, as commonly happens, came before the collection was even created. Karen Pontoppidan, jeweler and head of the Ädellab (the jewelry department of the Konstfack University College of Arts, Crafts and Design in Stockholm) envisioned a project that involved students of her academy from the first year to recently graduated masters students. Rob Koudijs, owner and manager of the Amsterdam-based gallery hosting Broochmania, welcomed the idea with the open and daring attitude that characterizes his exhibitions. Through a series of five workshops, the Ädellab students had studied the history and diverse facets of brooches. The students were then encouraged to translate their recent experiences in brooches that would be suitable for exhibition in a prestigious gallery.
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